Week 1: Saturday - Fear
The only thing holding you back is you.
Fear is probably the most legit and non-legit reason we aren’t successful in life. Fear is an illusion and yet most people choose to let it control every aspect of their life. In modern America, you have absolutely nothing to fear. ‘What if it doesn’t work out’, ‘what if I fail and everyone sees’…literally no one cares and if it doesn’t work out anyone willing to spend a summer knocking doors has enough ambition to get a regular job that makes enough to live. So worst case scenario you fail and are say $50k in debt…get a job paying $70k and then go full Dave Ramsey and 2 years later you’re debt free and building…that’s it.
Your full risk, at its very worst, is being pushed back 2-3 years.
Fear grabs a hold on your mind and freezes you. Fear emotionally drags you through the mud of every situation. Fear makes you feel like everyone will judge you. Fear is selfish. Fear is controlling. Fear is the enemy. And yet we continue to dance with fear and let it move us.
Fear is real but once you decide fear isn’t real…poof its gone. It really is that simple.
Rejection and being nervous to face rejection is all fear. ‘I’m afraid of how others will see me’…But fear is a choice. You can choose fear isn’t real.
How?
My favorite way is to see opportunity in everything. Rookies will often look at the doors and be afraid of every no behind the door. Where someone who chooses fear isn’t real sees that they’re ‘20 DMs’ from a yes. “I just need 19 nos on average and I get a sale so how can I burn through those nos as fast as possible”. Every rejection pushes you closer and closer to success and as you get better it takes less and less rejection to get a yes.
Understand fear is selfish by nature. You’re prejudging yourself for all that you see is wrong when 2 days from now the person who’s door you knocked will 100% not be thinking of you unless you closed them and they’re getting installed or serviced.
Last important note…99% of the time when a homeowner says no they’re really saying no to the product based on their current situation / stage of life…they’re not saying no to your identity or person. They don’t even know you. If you can detach a no from personal rejection you are choosing fear doesn’t exist.
So.
Remember that fear is a choice. If you choose fear doesn’t exist it doesn’t, and the faster you can embed this on your neural pathways the better because you’ll default to selfish fear.
See opportunity in everything. All rejection is leading you closer to what’s meant for you.
Rejection on the doors is often never personal. They don’t know you personally. Don’t take it personally.
I’ll leave you with one of my favorite videos on fear by Eric Thomas