Week 1: Thursday - Your Why
Why matters most
Today’s post is an extension of yesterday's…why you ask? Because it’s that freaking important.
Your motivation behind your action has always been one of the most important reference points in human history. It’s why our court system places heavy emphasis on ‘intent’. The intent behind a crime escalates the sentencing more than the crime itself. We place heavy value on each others ‘free will’ or ‘agency’. You have the ability to make choices so why did you choose to do this? Simply by chance you didn’t really intend this outcome, or you were deliberately intending for this outcome to happen.
Jeff Mendez, industry legend, has a great training program called ‘Live Life By Design’ it’s kinda his whole thing. And it’s built on the idea that you can live your life by design, not by default and that’s built on the foundation that your motivation and why behind your actions matter and can be controlled.
A more extreme version of living life without a why or without intent is ‘negligence’. When something bad happens because you didn’t take the time or give appropriate attention you were negligent. Most people live life by default negligent. They don’t take responsibility for bad outcomes, rather they blame and they don’t proactively focus their attention they react. Don’t be this person.
Just like for this series, before I even announced it, I designed it. I designed each day to build on the day before and to all communicate a specific message.
In sales, every action you take is communicating. Most don’t pay attention to their behavior until they feel like they’re under a spotlight.
Why?
Because life is better designed.
Taking this a layer deeper → Why do you wake up in the morning? Sure you have X priority…sure wife and kids…sure… no really why do you wake up in the morning? Do you feel an immense responsibility to your spouse? Do you feel ownership over the stewardship of your kids? Do you feel tied to the outcome of those in your office? Every day matters and you have an opportunity to be a passive observer in every room you're in or to be the glue.
Feel the responsibility of being a good spouse and understand that you have the daily opportunity to make your spouses day or to let them go on lonely and disconnected.
Feel the ownership and stewardship of your kids knowing you have the daily opportunity to give them a great life and childhood and set them up to make the world better than they’re growing up in.
Feel tied to the outcomes of those around you. Your success isn’t enough, you have the daily opportunity to add value and make the lives of those around you better.
These are why’s big enough to wake up. Not just ‘I have a wife’, ‘I have kids’, ‘I have co-workers’…No You have responsibilities and stewardships of souls. Real people who are willing to spend their very precious time in the same room as you. Life is short and getting in a room with people is special.
Design every aspect of how you want others to feel and what you want them to know. Practice it. It hard, time and energy consuming, and requires more of you than you think you have…but you have it. Showing up is a muscle, you have to consistently work it to build it up.
Show up, with passion, by design…every day.
I hope you have a great day and crush sales!
Will Haddock
aeuix™