Week 1: Wednesday - Core Values

Core Values

This is one of my favorite graphics of all time from Simon Sinek. It tells the story of (from an organizations perspective) of the best way to communicate brand value. As the story goes: most people tell you what they do, some tell you how they do it, but few tell you why they do it. The most successful companies or brands flip this and start with why they do things.

This is 100% true from both an organizational and individual perspective. As we’re talking about ‘facing rejection’ this week another factor that helps you take rejection head on is having core values bigger than the rejection you face.

If you needed $1000 for a surgery for your mom you would face almost infinite rejection until you were able to get the $1000. Why? Because all others opinions fall short of you saving your mom. Your ‘why’ is bigger than the rejection you face.

So why is rejection on the doors so hard? Your core values aren’t worth the public ‘humiliation’. You value the opinions of people behind doors you’ve never seen to be bigger than your goals and values.

So today as you’re knocking, probably right now…I’m writing this at prime time…define your values and make them BIGGER than the rejection you’ll face. I value my family’s financial stability more than the rejection I face. I value my relationship with God more than rejection I face. I value my truck more than the rejection I face. I value my goals more than the rejection I face. I value where I live more than the rejection I face. I value X more than the rejection I face.

Write down what you value more than rejection, keep it in your wallet or pocket and anytime you slow down look at it to remind you of your core values.

The more you understand WHY you do what you do and understand you’re in full control to accept or change that why, the more confident you’ll become.